FIT Rebranding

with Pentagram

When asked about Fashion Institute of Technology, prospective students and their counselors only think and know of "fashion".

However, the 2nd and 3rd largest majors at FIT are Fashion Business Management and Advertising and Marketing Communications.

The new FIT rebranding aims to convey that FIT has many major options and you can gain creative experience beyond fashion design through a set of symbolic icons dedicated to every major offered at FIT.

Made with tears and laughter by Yewon Shin

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