People in the younger generation are not familiar with National Football League (NFL) and its teams. Our client, NFL, wanted a visual system that could present the teams more interestingly while having a consistent style throughout the system.
We created an exciting visual system by taking out a unique element from the individual team logo to make it become a part of a distinct pattern, which could be used in various applications.
Partners: Artisha Kwak, Amanda Hernandez, Shira Berger
Hi, I'm Yewon — an experience designer who wants to make people happy.