At New York Creative Boot Camp, participants were divided randomly into groups to come up with a strategic plan and creative execution to overcome a challenge.
Gold - First Place Team Winner
Strategy, Art Direction, Concept Development
Sur Govindarajan, Qi Zheng, Elizabeth Shieh, Wenjing Lin
Verizon Up is a loyalty program for Verizon customers that lives in the My Verizon app, which most customers have and use to pay their bills on their mobile devices.
Verizon partnered with many music artists to drive awareness of their program yet most people don’t know what Up is.
We wanted to start a movement for VerizonUp by going Local and ground up by reaching the audience at the origin of their authenticity - their area code.
We invite people with a specific area code through email and text messages and notify them about making a song with a local artist.
This invitation directs them to the Verizon app.
In the Verizon app, a pop-up notification guides them to enroll now into VerizonUp.
They’re then asked to submit a word that describes their area to get a ticket. These words will be part of the lyrics.