overview

At New York Creative Boot Camp, participants were divided randomly into groups to come up with a strategic plan and creative execution to overcome a challenge.

CLIENT

Verizon

focus

Strategy, Art Direction, Concept Development

team

Sur Govindarajan, Qi Zheng, Elizabeth Shieh, Wenjing Lin

Duration

4 days

Recognition

Gold - First Place Team Winner

Verizon Up is a loyalty program for Verizon customers that lives in the My Verizon app, which most customers have and use to pay their bills on their mobile devices.

Verizon partnered with many music artists to drive awareness of their program yet most people don’t know what Up is.

the idea

( ___ ) - 123 - 4567

We wanted to start a movement for VerizonUp by going Local and ground up by reaching the audience at the origin of their authenticity - their area code.

Introducing

how it works

1. the invite.

We invite people with a specific area code through email and text messages and notify them about making a song with a local artist.

This invitation directs them to the Verizon app.

2. the song.

In the Verizon app, a pop-up notification guides them to enroll now into VerizonUp.

They’re then asked to submit a word that describes their area to get a ticket. These words will be part of the lyrics.

3. The Event.

Let the concert begin! People become a part of a unique experience that unites the local artist and people living in the same area.

merchandise

The buzz.

Using #917UpStage, the social movement of singing your area song will be driven.

Hello, I'm Yewon— an empathic problem solver who wants to leave a meaningful mark while having FUN.

Resume 👈

Made with tears and laughter by Yewon Shin